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Coke Energy Launch
Project type
Product launch
Date
March 2020
Agency
Momentum Worldwide Canada
High-adrenaline stunts, xxxtreme sports, and testosterone normally dominate the energy drink space. But what if there was an inclusive new energy drink designed to boost...everyone?
Coca-Cola Energy launched in Canada the day after Daylight Savings Time, the most tiring day of the year by putting energy directly into people’s hands in the moments they needed it most.
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