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Tim Hortons: Soup & Crackers
Project Type
Partnership Program
Agency
Mosaic Sales Solutions
Date
June 2023
Gen Zs and Millennials aren’t pairing crackers and soup anymore. What!? Wild, we know. So we developed "One Plus One Equals Yum," an in-store partnership program that positions Tim Hortons soup and Premium Plus crackers as better together.
To execute the program, we designed an attention-grabbing custom look & feel from scratch that tapped into the DNA of both brands. A stylized photoshoot featuring the key occasion of a workday lunch gave the tools major appetite appeal. These owned assets were rolled out in-store, on social and in eCommerce across Canada, with incremental floor pallets secured at Walmart. Yum.
