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Diageo Scale: MLSE Sponsorship WOW Displays
Project Type
Sell-In Creative (Key Visuals and WOW Displays)
Agency
Mosaic Sales Solutions
Date
Fall 2021
To get fans excited to cheer on the Raptors, FCToronto, and the Maple Leafs, Diageo asked us to design a set of WOW display concepts to celebrate their top brands’ sponsorship of MLSE sports franchises.
We united Smirnoff, Captain Morgan and Crown Royal under the new scale platform, "Watch Couchside," which was flexible enough to allow each display to be customized for each brand's unique equity. The display concept positioned the couch as a front row seat at the game that also deserves only the very best spirits.
The displays featured several innovations including motion-activated led lights, large lug-on couch and curved 3d panels brought innovation to the store setup.
Our concepts successfully secured incremental floor space at key LCBO locations in the Toronto area for all three brands.
