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Smirnoff: Orange Creamsicle Blast Sell-In Creative
Project Type
Sell-In Creative (Key Visual + WOW Display)
Agency
Mosaic Sales Solutions
Date
June 2023
Summer is seltzer season, and competition to land a new SKU on the shelf at LCBO is fierce. Smirnoff asked us to develop a Key Visual and WOW Displays to help its latest flavour secure distribution.
With packaging as our only brand asset, we crafted a sunshine-infused look & feel that was bright, playful, and unmissable in-store.
This creative successfully helped sell-in Smirnoff Orange Creamsicle Blast with LCBO, and got the merchandisers so excited that they expanded the launch with a liquid-to-lips retail sampling component that drove buzz with on-site embroidery of Y2K bucket hats for Gen Z-approved custom branded merch.
