Nescafe: Get Rich Quick

In 2022, Nescafé asked us to develop a creative wrapper for a $50,000 cash sweepstakes to target Canada's Newcomers.

We created Get Rich Quick to infuse the cash prize with greater meaning by contextualizing the prize within their life goals like ability to buy a house, start a business, or travel to see the country.

The refreshed sweeps was a smashing success with double-digit sales growth, it was accepted by every retailer. Get Rich Quick is now in its third year.