Agency Leadership
Amy Creyer Percifield
Founder & CEO
Amy is an influencer-turned-creative director with 15+ years of experience developing award-winning solutions for the world's biggest brands. She founded Sellout Agency with the mission of creating an independent agency 100% dedicated to growing brands through commerce. During the pandemic, Amy launched Bemyfriend.ca, a social experiment that helped over 1,000 Canadians make new friends virtually during lockdowns.
Sheldon Power
Co-Founder & EVP, Design Studio
Sheldon is one of North America's most prolific shopper designers and a co-founder of Sellout. He brings 20+ years of experience solving his clients' business problems with innovative design thinking & solutions, with particular expertise in the nuances of designing and producing in-store materials across retailers. When he's not at his desk, Sheldon is likely in the woods hunting and fishing near his home in Newfoundland.
Derek Cairns
EVP, Business Leadership
Derek is a seasoned and successful marketing and sales leader with over 20 years of experience across CPG brand marketing, adtech sales and agency management. Known for his strategic data-driven approach, he has driven significant business growth, transformed brands across the CPG, retail, and e-commerce sectors, and successfully led teams to over-achieve. He loves nothing more than to ruin a peaceful walk with club.